Better Cotton

What is Better Cotton?

Better Cotton is a global not-for-profit organization and the largest cotton sustainability program in the world. Better Cotton exists to make global cotton production better for the people who produce it, better for the environment in which it grows and better for the sector’s future.

As a proud Better Cotton member, our
commitment includes:

  • Better Cotton sourced via a system of Mass Balance.
  • Sourcing 100% of our cotton as “more sustainable cotton” by 2025. “More sustainable cotton” includes Better Cotton, recycled cotton, organic cotton, Fairtrade cotton, YESS cotton and American-grown cotton.