
Upholding responsible standards
We’re responsible for creating the change we want to see in the world. It starts with establishing an ethical supply chain and taking measurable action toward a healthier planet.
Driving change
From our suppliers to the materials we work with, we are committed to using the power of our data, resources and partnerships to catalyze change.
How we create
We’re committed to providing everyone we serve with products made more sustainably and responsibly.
Sustainable materials
We plan to source 100% of the main materials in our private label products more sustainably than conventional alternatives by 2025. In 2021 we reached 47% of our total goal.

Cotton
32% of Cotton in our private label was sourced more sustainably than the conventional alternative through partnerships that work with farmers to reduce chemicals, water usage, carbon and provide better resources for land health. We work with Better Cotton Initiative to achieve these goals.

Polyester
20% of Polyester in our private label was sourced more sustainably than the conventional alternative by utilizing recycled plastic in the fiber content, rather than virgin materials, with the aim of reducing waste and production impacts. We verify these claims through globally recognized certifications.

Viscose
82% of Viscose in our private label was sourced more sustainably than conventional alternatives by ensuring that the wood pulp fiber materials were not derived from ancient or endangered forests. Our work is supported by membership in The Canopy Initiative.
When we are able to certify that more than 30% of fabric composition meets one of these requirements, we consider the product to be more sustainable than conventional alternatives.
Learn More about other industry-recognized certifications we recognize in our market brands
How we deliver
We use data and bold ideas to deliver our products and operate our business more sustainably.

Inventory management
Stitch Fix was created to understand and serve people as individuals. Our data-driven inventory model helps us deliver on this promise, as well as reduce waste.
- Our data and style algorithms help us understand what clients want and predict inventory with confidence, allowing us to deliver on our promise to reduce waste by selling through our inventory at higher rates than the industry average.
- However, when we do have excess inventory, we have partnerships in place to direct products to alternate channels rather than directly to a waste stream.
- We exist to help people find what they love: clothes they will keep and wear for a long time. Our focus is on client happiness, not pushing products.
Future-proofing our packaging
A sustainable future demands forward-looking changes in the way we package our products.
Here are steps we’ve taken toward sustainable packaging:
Standard Stitch Fix Freestyle™ mailers are made from 100% SFI-certified recycled fiber, and are recyclable.
We joined Canopy’s Pack4Good initiative to ensure that our paper and packaging supply chains are free of Ancient and Endangered forests.